social Media
These are some rough ideas for possible content as well as captions to go with images or video surrounding the themed game. This is just a launching point for content.
Instagram, Facebook, and Tiktok
Content: Locker room photo of players putting on skates
Caption: Dust off the boots, lace up the skates
Content: Faceoff/Puck drop photo
Caption: This rink ain’t big enough for the both of us
Content: Goal Celly - Photo/Video
Caption: Boot Scootin’ Celly
Content: Photo/Video of goal with arena or crowd behind
Caption: Even the goals are bigger in Texas
Content: Walkout or Tunnel
Caption: Getting ready to wrangle the win
Content: Walk-In photos or game day graphic
Caption: Giddy-Up, its game day
Content: Photo of boots in stands
Caption: Rink or Rodeo?
Content: Cheering Fans and/or Ringo
Caption: The Rowdiest Crew
Ticket and email Initiatives
“Pack the Barn”
This was an idea I had for an email marketing initiative to encourage ticket sales. Its short and catchy enough to be a subject line but it still fits both hockey and the yee-haw/rodeo/Texas theme of the night.
It encourages ticket purchases and is a way to welcome a community into the arena in a low-pressure, bring yourself dressed up or down, kind of way.